/ 07.08.2011

The Yellow Ribbon Program

Scope of Project

The Yellow Ribbon Program was designed to inform and support deployers, their families and employers, before, during and after a deployment.

Playing off the natural effect of a ribbon, I incorporated the use of purple to represent wounded veterans and the purple heart, and yellow signifying the support of our troops. The final brand was used on promotional material throughout the country on posters, banners, and informational packets to veterans returning from war. A preview of the logo in use can be viewed at there site.

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